Brand Experience Design - BOOM

So this week we have been set the task of kicking off our next project by coming up with some quick sketches of our logo plans for our brands aswell as some rough storyboards/stylesheets as to how it could be animated.

My Brand

For my project I have created a fictional brand/company called Boom games design. I have sketched a few ideas and come up with a brief and simply storyboard as to how the concept logo could be animated.

Logo concept sketches

Sorry about the faint pencil. Here I have drawn out 3 very rough concept ideas of how the logo could look. From this I will finalise an idea to produce digitally. I would like to use or edit an existing font to create the filled in effect that the text has in the sketch, mainly to make the text seem heavier and more solid.

Boom logo sketches

Concept storyboard

Again sorry for the faint drawings, I am using one of the logo concepts from above here to illustrate how the logo could be animated. Describing the sounds and effects that could be added, (whistling and camera shake etc.)

Boom logo animation storyboard

The constructed image: Research exercise

  • A symbolic image
  • An authentic photograph
  • An indexical image
  • An image that is a sign (not of a sign!)
  • An image made for the senses
  • A computer simulated image
  • A simulated authentic photograph
  • A manipulated digital photograph
  • A computer readable image or photograph

Signs and Myths in The Unknown Adventure

Last year I worked on the production of an interactive YouTube video series called The Unknown. This consisted of a series of videos that are all linked together using the YouTube annotation system. This allows the viewer or player to choose what action to take at the end of each video. The theme of the video series was to try and set a creepy or spooky theme without actually showing any monsters or horror images. We archived this by using a number of Semiotic and Arbitrary references.

The whole video series is set in a simple house in the middle of the night and parts of the video are shown using a home video camera in a first person perspective. The ideology of being home alone in a dark house brings along a number of arbitrary references and connotations that lead to fear and nervousness. Also the signifier of the colour red when the red text appears for the viewer to make a decision helps show the signified image of danger, blood or even death.

Throughout the videos sound is used to add atmosphere and acts as an icon for the viewer to relate to other scary scenes they may have encountered before. Whereas some of the more realistic sounds as an indexical reference to make the viewer question what they have heard and maybe they have heard that sound before, who or what could be making that sound?

All of these elements come together to create a paradigm for the viewer where they can input their own theories as to what is lurking in the shadows of not only the fictional house but also in their own.

You can find The Unknown here if you want to watch it yourself. - The Unknown Adventure: Start Here

Typography 

Typography is a really important part of any design. To show the power of type alone we were given a task to think of any 5 words and then design some typography to help show the word and describe it’s meaning. This may sound confusing but it is a really interesting concept. There were rules however; we could not add any other graphics than the typed word and we could’t add any effects such as skew or stretch. Above are my five ideas, some are stronger than others. I especially like the eye test one. Have a look through and see what you think, let me know your opinions in the comments.

The english language is about 50 per cent redundant. This means we can delete about 50 percent of the words and still have a useable language capable of transmitting understandable messages.
Fiske, J., 1990, (p.10) Introduction to Communication Studies

Top